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Facing Fear and Doubt as a Brand Owner

Facing Fear and Doubt as a Brand Owner


Three days ago, I had a moment. And when I say a moment, I mean a “I ain’t doing this branding, INHMD, YouTube, blogging stuff” anymore moment. I went into full pity party mode–with a VIP section. I had been working diligently on several projects with no response. The silence was…………..DEAFENING. And so it was very easy for DOUBT and FEAR to creep in. Will this succeed? Am I meant to do this? I don’t have as many (insert followers, clients, customers, etc.) as “so and so”–what do I think I’m doing”? As a Christian, I am a firm believer in being vigilant over my thought life. My former Pastor called this, “Stinking Thinking.” And he’s right. A Japanese proverb says, “fear is only as deep as the mind allows.”

I definitely know what to do in these situations–pray, read the Bible, replace negative thoughts with positive ones. I got all that down. But this time, I wanted to see if I could find some of the source of my fear and doubt so I could hopefully deal with it.

As brand owners–whether we’re bloggers, vloggers, product makers, or service providers–we deal with fear and doubt at some point in our journey. For an aspiring or emerging blogger,  it’s the fear of “will anyone read my blog?” Or for a product maker, “will anyone stop and BUY SOMETHING at my table that I paid a kabillion dollars for at this expo?” Or the fear of, “why would anyone listen to my advice or sign up for my coaching” that I am personally facing right now. If we are honest, we all have fear and/or doubt at some point or another in our life as a brand. And that’s ok–it’s normal.

What’s not normal and what’s not ok is to allow that fear and doubt to keep you from moving forward. I realized that my fear and doubt was coming from a place of lack and poverty. Not financially, but emotionally and mentally. I thought that because I did not have some things that others had or things I thought I should have, I was somehow unworthy or unqualified of sharing myself (thoughts, events and ideas) with the world. A lot of us have this, “why me?” mentality. Why would people come to my event? Why would people pay to hear me speak? Why would people pay to have me coach them on the best way to develop themselves? And God and the rest of the universe is screaming, “WHY NOT YOU?”

“Our deepest fear is not that we are inadequate.  Our deepest fear is that we are powerful beyond measure.  It is our light, not our darkness, that most frightens us.  We ask ourselves, Who am I to be brilliant, gorgeous, talented, fabulous?  Actually, who are you not to be?  You are a child of God.  Your playing small does not serve the world.  There is nothing enlightened about shrinking so that other people won’t feel insecure around you.  We are all meant to shine, as children do.  We were born to make manifest the glory of God that is within us.  It’s not just in some of us; it’s in everyone.  And as we let our own light shine, we unconsciously give other people permission to do the same.  As we are liberated from our own fear, our presence automatically liberates others.” ~ Marianne Williamson

I love this quote by Marianne Williamson–especially the last sentence. This is the reason I am writing this post. The Bible says that we overcome in part by the “word of our testimony.” I can honestly share with you that in the last 7 days I have had fear and doubt. Yes me! The woman that plans an INTERNATIONAL event held in 50+ cities. The woman with over 14 years of event planning experience had doubts about whether an event will succeed or be supported. The woman that advises people on how to build their brand wondered if her own brand was viable and sustainable.

I do not give credit to fear or doubt nor the source of it (the devil). But I do acknowledge it. Dr. Phil says, “you can’t change what you don’t acknowledge.” So I acknowledge that sometimes I feel my brand isn’t “worthy” to be next to or on the same platform as others who I think have more reach or a larger audience. But I am quickly reminded that “I can do ALL things through Christ which strengthens me.” (Philippians 4:13) I also know that what I say has IMPACT (kingdom impact to be precise) to people and helps them in their businesses and brands because it comes from a place of wanting to SERVE PEOPLE–not a place of just making money.

When you commit your business, your plans, your ways, your leadership style, your life to God–things unfold exponentially and suddenly. This is part of learning what is your purpose then living it out. One of my favorite scriptures about purpose, plans and goals is Proverbs 16:3 (as seen below):


When you commit whatever you do to God, your little becomes MUCH when you place it in His hands. So as I write this today, I have a renewed sense of PURPOSE and DIRECTION. When you do this, you can TAKE BACK the momentum and fervor that fear and doubt tried to steal from you. You can take back the momentum if you:

Take action! Someone once said, ““Waiting to develop courage is just another form of procrastination. The most successful people take action while they’re afraid!” Send that email you’ve been afraid to send. Make that call you’ve been afraid to make. Write that post that you aren’t too sure you’re “qualified” to write. When you do that, you will find that things begin to happen. Even though I didn’t initially hear anything back on the projects I am working on, I worked on them like they were due the next day. And I’ve been bombarded with emails, phone calls and such ever since.

Take risks! I bet you think that’s like taking action. But it isn’t. Some of our actions are “safe” and don’t yield the results taking calculated, strategic risks may bring. Even when you think things through or research them, they can still fail. And that’s ok. I’ve made some changes and started doing some things outside of my comfort zone. Honestly, I wasn’t sure if they would work. But God has blessed them. And in the process He has blessed me and taught me a valuable lesson in the meantime.

Take a stand! When you know what your brand is, and as importantly, what it isn’t–you can walk and conduct business more confidently. All audiences are not your audience. All customers aren’t YOUR customers. And like old folks say, “All money ain’t good money.” I will take it a step further, “all money ain’t God’s money.” His provision does exceedingly and abundantly above everything that we can hope or think (Ephesians 3:20). People will always have an opinion or an idea about you “ought to do.” Check it out in your spirit and then with the Holy Spirit. Stand firm in what you believe your brand stands for. That does not mean you should not be open to evolving, changing, stretching, etc. But the core of who you are and what you stand for, should never change–even for your brand.

Take charge! Some of us (me included) are moved by every new thing that comes along. Take charge of the direction of your brand. Again, this does not mean you are not flexible. It just means that you WEIGH CAREFULLY whether a new app, a new venture, a new blog series, a different product really fits in to your (and God’s) direction for your brand. Be confident. Be assured. Know that the same God that gave you the idea will also give you the UNIQUE ways to carry it out. Be open to ideas, thoughts and suggestions. But weigh it carefully–take charge of the direction of your brand.

I leave you with this quote by Judy Blume:

“Each of us must confront our own fears, must come face to face with them. How we handle our fears will determine where we go with the rest of our lives. To experience adventure or to be limited by the fear of it.”

If this post resonated with you, leave me a comment below and share one thing you will do to take back your momentum as it relates to your brand. Also, share this post with your friends and social networks.

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